It is important to know that there are two kinds of data we use during the UX design process: qualitative data and quantitative data. Qualitative data help us answer the “why” questions, and collected during the UX research (e.g. we conduct these: User interview, Diary Studies, Online Survey, Contextual inquiry). On the other hand, quantitative data is gathered thanks to analytics tools. One of the main advantages of working with quantitative data is that it provides a larger sample size (than e.g. User interviews or Usability Testing).
During the kick-off meeting (Stakeholder interview), we will ask if you have any web analytics tool already connected to you digital product or service (like Google Analytics). If you have, we can start analyzing the usage data at the very beginning of the UX design process, which contributes in creating a good starting point for research, it helps forming hypothesis, and ask the right questions. (If you don’t have such tools connected, we will suggest you to start working with them).