Card sorting

The main goal of Card Sorting is to improve your website's or application's Information Architecture, to help designing how the information is organized and labelled.

How does it help

Findability is a veryimportant factor of a great user experience. It means that users who are already using your product or service will find the information or functionality they expect to be there. Card Sorting also helps to improve discoverability, which describes how easy it is to find content or functions your users have not expected to find there.

What will you get

Card Sorting is a great way to get feedback from your users: if we involve them in the process of planning and designing the Information Architecture, the final product will match their mental model better. Organizing a Card Sorting test is cost-efficient and quick method, which provides actionable results for creating the structure of your site or application.

The process of Card Sorting is very straight-forward: we give the participants already written cards (each contains an information type or a function). Then we ask them to group those cards. Card Sorting can be conducted in two different ways:

  • Closed Card Sorting means that we determine the main categories before the test, and the participants have to assign the cards to those predefined groups.
  • Open Card Sorting gives more freedom to the participant: they can not only group the cards, but they can create and name the categories.

Card Sorting also shows if there are any significant differences in the mental model of the user segments. Next to Card Sorting, we like to conduct a Tree Testing as well.

What is the process

These are the steps of our Card Sorting process:

  • Defining the scope
  • Defining the framework (e.g. open or closed)
  • Creating the cards
  • Collecting Participants
  • Analyzing the results
  • Summarizing the findings