Content design

You can have a logically structured website or application featuring great looking user interfaces, it is worthless without if the content displayed content is irrelevant or does not contain the information your user came for.

How does it help

Without meaningful, relevant and easily comprehensible content there is no good user experience. Your users will not come to your website or open your application and spend time there without a certain goal to achieve, a need to fulfill. Content design helps us to design your digital product or service with that statement in mind.

What will you get

Content design is not an isolated method that has one or two distinct deliverables. We believe in the content-first design approach: it means that throughout the whole UX design process (for example creating SketchesWireframes and Prototypes) we use real content instead of placeholder texts and gray boxes. 

Content-first design helps us to think about the real design opportunities and constraints. It also means that we take into account the design implication of different languages, e.g. German words are usually longer than their English translations. When we work with real content in our design plans (whether it is a Sketch, a Wireframe, or a Prototype), we can use different sources: if it is a redesign, we can start with your existing content. We can also come up with our own texts (based on the things we have found out thanks to UX Research and to analyzing the data collected during the Research), and we can also start testing with your competitor's content, just to create valid starting point for test and iteration. So Content Inventory and Competitive Analysis are useful methods to conduct for the purposes of Content design. It needs to be highlighted, however, that we are not native English speaker. We can help with copywriting, but we suggest you to have a professional copywriter as well.

Carefully planned Information Architecture (how the content is organized), readability (the content should be easy to scan) and accessibility (for example for screen reader users we need to provide alternative texts instead of images) are also important factors for a successful Content design. Emotional design also plays an important role here: the images, videos, animations, illustrations, the tone of voice make an impression, evoke emotions. You also need to think about conversion optimization: the content should contain the most important keywords. As you can see, there are many aspects of Content design, thus it has a huge impact on the UX of your digital product.

What is the process

There is no exact process of content design, but here is a list of some of the most important parts:

  • Determining priority content
  • Creating SketchesWireframes and Prototypes with real content
  • Test and iterate in order to fine-tune the content