First-click testing

The idea of First-click Testing is pretty simple: we ask your users what would be their first click in a certain scenario on your website or inside your application.

How does it help

Studies showed that the first click made by a user in order to complete a given task indicates the chances for the successful completion: a study revealed that if the first click was correct, the chances were 87%, while in case of an incorrect first step 46 %.

What will you get

Next to the test results and our summarized findings, you will get – as a result of modification made by the series of First-click Testing – a digital product or service, which is designed in a way that users can easily find things they are looking for.

The ultimate goal of the First-clik Testing is to find out what the users would do as a first step on your website or inside your application. First-click Testing enables us to

  • design a straightforward Information Architecture,
  • write the content and the labels with your users in mind,
  • organize the user interface elements in way that supports your users reaching their goals.

Preparation is one of the most important part of the whole process: first we select the part of your website or application we want to test. It is also possible to test a Wireframe or a Prototype, because we only need a screenshot. Then we write the tasks to complete: we imagine a certain goal from the users' perspective. After the test, we analyze the results. It should be highlighted that next to knowing how many users clicked on the correct element, it is also very useful to knoe where did they clicked instead. Another important factor here is the time they needed to choose something to click on.

What is the process

The steps of First-click Testing are the followings:

  • Deciding what should be tested
  • Writing tasks to complete
  • Recruiting users
  • Analyzing the test results
  • Summarizing the findings
  • Conducting a new round based on the results of the previous one