Interaction design

Interaction Design is a huge part of the UX design process: it is not one tool or method, it is one of our main focus. We design products and services based on your users' mental models, behavior and expectations.

How does it help

Well-crafted interactions contribute to a great user experience: when your users interact with your website or application, the process should be intuitive and should make a good impression. Functionality and usability are only the basics, providing more than these will make the difference. When you expect something to work in a certain way, and it really does, it feels good. If we know what are your users' expectations, we can design interfaces that meet these expectations.

What will you get

Interaction Design itself is not something that has one or two deliverables: we get to know your users thanks to the UX Research, then we synthesize the data by creating PersonasJourney MapsScenarios and so on. As a result, we will be able to design your product or service with your users in mind: the Wireframes and Prototypes will reflect what we have learned, and in the Testing phase, we can check what is working, and what should be improved.

There are many elements of Interaction Design: it requires a user-centered mindset and also knowing some parts of cognitive psychology (like how mental models work, and what are the affordances). We should take into account how the human mind works, for example:

  • what are the limitations of our visual perception
  • how we remember things
  • how can we reduce the cognitive load
  • how to support the way we consume information (e.g. with progressive disclosure)
  • how to manage the user errors
  • how can we maintain the users' attention.

It is also important to know the most common user interface patterns.

What is the process

As you can see, Interaction Design is the heart of the UX design process. Our Interaction Design process does not really contains steps, rather phases: