Online Survey

If an Online Survey is carefully prepared and constructed, it can be a valuable UX research method, especially if we use it as an additional, supplementary tool. It is very important, however, that you can get false results very easily!

How does it help

Online Surveys can be a good addition to a UX research process: it is cost-effective, and you can reach a broad audience with them, getting insights and feedback from a larger amount of your users in a short period of time.

What will you get

We will provide a detailed summary of our findings, and also our recommendations on what areas should be further investigated by a follow-up interview process. Next to that, you will get all the raw data: the filled-in surveys.

It needs to be highlighted, that constructing Online Surveys can seem to be an easy task, but in reality, it is quite complicated, which requires practice and expertise. There are many important guidelines, rules that should be taken into consideration when designing the questions, for example:

  • The order of the questions should be logical
  • The shorter is the survey, the better: redundant questions should be removed
  • The wording of the questions is crucial: e.g. it should not contain double negatives or multiple questions; and it should not direct the participant towards a certain option to choose
  • All the possible response options should be provided (this is one of the reasons why we test the online survey before we send it out)

Drawing the right consequences from the results is also a task that requires skills and practice, it is easy to only see the answers and patterns that support our hypothesis.

What is the process

The steps are:

  • Determining the goals
  • Finding sufficient participants,
  • Constructing the survey itself
  • Testing the survey before sending it out
  • Analyzing the results
  • Creating a summary
  • Identify points for follow-up interviews
  • Conducting User Interviews
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