As a starting point, we will have a Stakeholder Interview with you. Then we determine which factors should be included in the Competitive Analysis. As a result of the kickoff meeting, we also determine what is the scope of the Best Practice Research. We will also ask you to give us all the relevant data you already have, so we can conduct a Feedback Review. Then with your help, we are going to list out the most important User Flows. We then evaluate your website or application using certain heuristics (Heuristic Evaluation), and then we go through the user flows (Cognitive Walkthrough). Next to these, we construct the Usability Test: we set the questions and tasks to complete. Then comes the user recruitment: at least 5 users should be asked to participate.
During the Usability Test we ask your users to conduct tasks related to your product or service, and we observe them while they are interacting with it. We ask them to think-out-loud, to tell everything that comes to their minds in connection with the task. Finally, we analyze the results and give you a list of recommendations for improving your UX.