As a starting point, we will have a Stakeholder Interview with you. Then we determine which factors should be included in the Competitive Analysis. After filling in the spreadsheet with the examined factors and competitors, we create a summary of the main points. As a result of the kickoff meeting, we also determine what is the scope of the Best Practice Research. If a pattern is trendy, it does not always means that it is the best for your customers. You have unique goals and context, and so do you users. That is why we start the process with a Stakeholder Interview, where we discuss these goals. Then we collect solutions, and attach our recommendations (pointing out the caveats as well).