Style guides can have different parts based on the different interpretations of this term. Some Style guides for example contain Tone of Voice guidelines as well, which describes what and how should someone communicate with the users in given situations (Mailchimp's Voice & Tone Document is a great example). However, we don't offer this service. Typically, our Style guides contain the following elements:
- How the logo should be used (sizes, colors, placement, spacing, variations)
- Typography (sizes, colors, typefaces for different UI elements)
- How to organize content (e.g. lists, tables, layout guidelines)
- Imagery, icons, illustrations (what should be used and how)
We believe that next to a Style guide, a UI Kit should also be utilized, these two create a powerful combination. It should be mentioned that we only provide services for your digital projects, so our Style guides don't contain guidelines for print.